AdvicesViber marketing: a channel everyone (still) underestimates

Before you send a single message, make sure you have permission to do so.

In Viber marketing, that permission is called opt-in — the moment when a user says, “yes, I want to receive updates.”
It can happen when they check a box at checkout, join a loyalty program, or send a message to your brand. Without that step, every next message feels like spam and can damage the trust you’re trying to build.

Opt-in isn’t just a formality — it’s the foundation of a high-quality contact base. When people subscribe voluntarily, you already have half their attention. Such audiences react faster, buy more often, and rarely unsubscribe. That’s why it’s better to have a smaller, engaged list than a massive one that stays silent.

Ways to collect opt-ins:

• Checkout checkbox: “I want to receive Viber updates about discounts.”
• Pop-up with value: welcome coupon or early access to sales.
• Chatbot opt-in: “Send START to get offers you care about.”

Equally important is database hygiene. Inactive contacts should be filtered out regularly, and unsubscribes respected immediately. That’s how you protect your sender reputation and ensure messages reach those who actually want them.

Finally, every communication must be clear and transparent. The customer should always know who is messaging them, why they received the message, and how to easily unsubscribe. When these elements are in place, Viber marketing doesn’t feel like advertising — it feels like personalized service.

How to send messages to customers on Viber

Messages aren’t sent one by one. Instead, marketing automation ensures each message reaches the right customer at the right moment.

With a platform like Spotlight, everything runs automatically — messages are sent to customer segments, can include images and coupons, and are tracked in real time.

This turns Viber campaigns into smart, precise, and measurable systems — without manual sending or human error.

Formats and structures of Viber messages that convert

The best Viber messages are the ones that sound like they were written by a person — not a system.

The key is simplicity: one message – one goal. Instead of overwhelming the customer with information, focus on what you want them to do right now — click a link, use a coupon, or reply to a message.

A message should have a clear rhythm: first grab attention, then explain the value, and finally prompt action. The first sentence is crucial — it’s your “headline.” Instead of generic phrases like “Special offer!”, use something specific and time-sensitive: “Today only — 20% off the products you viewed.”

Keep the text short, natural, and free of “marketing talk.” People don’t read long messages in chat apps — they decide in seconds. An image or button should support the message, not dominate it. One good visual (product, result, or emotion) is enough.

Messages that sound personal work best — even when they’re automated. Use the customer’s name, mention a product they viewed, or emphasize urgency. When a message feels like it was written just for them, they react faster and buy more often.

Example:

“Ana, only a few of the serums you viewed are left — today they’re 15% off. Check them out 👉 [link].”

Such messages feel friendly, clear, and non-intrusive — the winning formula for conversions on Viber.

Message checklist:

• First sentence = hook (benefit + time limit)
• One main CTA (call to action)
• Visual that sells (product or lifestyle shot)
• Value in numbers (–20%, “12h left”, “free delivery over X $”)
• Transparent conditions (valid until…, exceptions…)

Viber advertising strategies: from first message to loyalty

Every successful Viber strategy aims to make the path from first message to loyal customer feel like a natural conversation, not a campaign.

It starts simple — with a welcome message. The first message should introduce the brand, offer something tangible (a discount, gift, or useful guide), and prove that communication has value. People who see value from the start tend to stay and buy again.

When the first purchase happens, communication shouldn’t stop — that’s when the relationship phase begins. Use short reminders, tips, feedback surveys, or personal follow-ups (“We saw you bought a serum — here’s how to extend its effect”). These aren’t ads — they’re help. And that’s what builds trust.

The third phase is loyalty. When a customer feels recognized, every new message lands differently. At this stage, you’re no longer sending promotions to everyone — you’re sending personalized messages to specific groups: VIPs, dormant customers, or high-value segments. The message becomes intentional — the right product, at the right time, with the right tone.

The biggest mistake in Viber marketing is treating all customers the same. Results come from understanding your audience — who buys, when, how often, and what interests them. Once that’s paired with automation, Viber stops being just another channel and becomes a tool for building long-term relationships.

Example message flow:

Acquisition & Activation

• Welcome + discount coupon (first purchase / registration)
• Short educational tip: “How to choose the right size/shade/package”

Conversion

• Abandoned cart (15–30–60 min cadence, via Viber)
• Category-based offers (dynamic recommendations)

Post-purchase & Retention

• Order status updates
• Replenishment reminder: 20–35 days after consumable purchase
• Review / UGC request

Loyalty & VIP

• Tiered benefits (Silver/Gold/VIP) + early access
• Birthday coupon, exclusive sets or bundles

Measuring success and optimization

The beauty of Viber marketing is that everything can be tracked — opens, clicks, replies, and purchases. That’s the difference between a campaign based on gut feeling and one built on data.

You’ll soon see that success doesn’t depend on luck but on fine-tuning.

Sometimes it’s just about sending the message at 10 a.m. instead of 4 p.m.
Sometimes it’s in the headline — “We have a sale” vs. “Today only: –20%.” Small changes drive big results.

Every campaign should include a mini-experiment: test two versions of the same message, a different image, or CTA. See which performs better. After a few tests, you’ll discover what works for your audience.

Beyond clicks and views, the main metric is always conversion — how many messages actually led to a purchase, booking, or site visit. Tracking this regularly helps you spot patterns: which types of messages drive reactions, which times work best, and which offers get overused.

Measurement isn’t just control — it’s inspiration. When you know what works, you can repeat it, refine it, and experiment further — smarter and bolder each time. That’s how Viber becomes not a budget drain, but a growth engine.

How Spotlight enhances Viber marketing

Smart segmentation instead of mass messaging

Most companies make the mistake of sending the same message to everyone. Spotlight uses RFM analysis (recency, frequency, monetary value) to identify who your most valuable customers are, who’s becoming inactive, and who needs to be reactivated.
That means lower marketing costs and higher engagement.

Automated message flows

No more manual sending. Spotlight enables fully automated workflows:

• Customer adds a product to cart → Viber reminder
• Makes a purchase → thank-you + coupon for next time
• After 30 days → restock reminder

Everything happens automatically, yet the messages still feel personal.

All channels in one place

Viber doesn’t work in isolation — Spotlight connects Viber, SMS, email, and push into one seamless flow.
Your customer sees continuity; you stay connected.

Campaign performance & revenue tracking

The biggest value lies in data. In the customer data platform, you can see which flow drives the most purchases, which message type performs best, and which offers to scale or pause — all in real time, with no manual reporting.

Human-like personalization

Spotlight pulls data from your CRM, orders, and purchase history, enabling messages like:

“Ana, the serum you bought last month is now 15% off — valid today only.”

Warm, personal, and relevant — yet fully automated.

Spotlight transforms Viber marketing from campaigns into smart, ongoing conversations with customers.
You set the rules — the system does the rest: segmentation, channel selection, performance tracking, and continuity.
Your customers see the right message at the right time — and you see sales grow effortlessly.

Common mistakes in Viber marketing (and how to avoid them)

The biggest mistake in Viber marketing is sending messages without user consent — and without offering real value. When messages feel like spam, customers don’t just ignore them — they block the channel entirely.

Another frequent mistake is sending too many untargeted campaigns. If every message goes to everyone, your audience quickly burns out. Instead, focus on fewer, highly relevant messages. One well-timed, targeted message always performs better than five random ones.

Many campaigns fail because they try to say everything in one message — three discounts, two events, and a quiz. The customer doesn’t know what to click. Every message should have one clear goal and one call to action.

Ignoring unsubscribes and inactive users also hurts performance. Continuing to message people who haven’t interacted for months only lowers deliverability for those who actually want to hear from you. Regularly clean your database — it improves both quality and results.

Another common pitfall is relying on a single channel. If a Viber message fails to deliver and you don’t have SMS or email fallback, you lose contact at a critical moment. Cross-channel automation is always a safer bet.

And finally, always communicate clear time limits and terms. Nothing damages trust faster than a “discount” that’s already expired. When everything is transparent, customers know they can rely on you — and that’s the foundation of every good relationship.

Mini case examples

Fashion brand — launches a new collection by sending VIP customers personalized Viber messages with early access and a 24-hour coupon. The key: exclusivity and timing.

Online pharmacy — uses Viber to remind customers 30 days after buying dermocosmetics that it’s time to restock. The message includes a simple “Repeat order” link and a loyalty reminder. It doesn’t sound like sales — it sounds like care. The result: repeat purchases and long-term customer retention.

Getting started with Viber marketing

Launching Viber marketing today doesn’t require developers or months of setup. Start with 3–5 message templates with clear CTAs. Test them on a smaller segment — results come fast. You’ll quickly see which phrasing and timing bring the most reactions.
After that, add automation rules to scale what works and stop what doesn’t.

Frequently asked questions about Viber marketing

How do I collect Viber opt-ins without annoying users?

Offer immediate value: a welcome coupon, early sale access, or useful tips. Integrate opt-ins into checkout or chatbots, and keep your sending rhythm consistent but light.

Viber vs. SMS for abandoned carts — which performs better?

Viber has a higher CTR thanks to visuals and buttons; SMS has higher deliverability. Best practice: use both — send via Viber first, then SMS fallback after 45–60 minutes if unopened.

How to prevent unsubscribes on Viber?

Relevance + frequency. Send targeted, valuable messages, respect quiet hours, and make opt-out simple.

Do I need a separate opt-in for Viber?

Yes. The cleanest options are via checkout checkbox, pop-up, or chatbot — always with clear value (coupon, early access, etc.).

How often should I send promotional messages?

Start with 1–2 per week, then optimize based on unsubscribes, clicks, and conversions. Relevance always matters more than volume.

Can a Viber message include an image and a link?

Yes. The best format: short opening line, one image, and one CTA link/button.

How do I connect Viber with email and SMS?

Through automation platforms (like Spotlight) — one flow, multiple channels, shared reporting.

The essence of Viber marketing

Viber marketing today is much more than sending promotions. It’s about having real conversations with customers — reminding them of what they love and showing that you understand them. When a message is timely, personalized, and visually clear, it doesn’t feel like an ad — it feels like useful information.

The power of this channel lies not in quantity, but in context.

The right message, sent to the right person at the right moment, is worth more than ten mass campaigns. That’s why successful Viber marketing doesn’t rely on luck or virality — but on data, automation, and strategy.

With well-defined flows and clear goals, every message becomes part of a system that builds trust and drives sales.
That’s the moment when marketing stops being an expense — and becomes an investment measured in results and felt in customer loyalty.