Case Studies
The loyalty platform in action

CASE STUDY 01
Promoda

Promoda

Fashion retail chain

Industry
Fashion · Multi-location retail

Duration
12 months

Modules used
Loyalty · Mobile · CDP · Marketing Automation · Gift Cards

Client testimonial

“Spotlight has become an essential bridge between our digital marketing and in-store sales, turning raw data into long-term customer relationships.”

Ivan Nikolić · Promoda d.o.o.

A beautiful woman is holding an evening dress on a hanger in a Promod store.

CHALLENGE

Disconnected solutions with no integration with sales data. Generic email lists without context. No visibility into members’ purchase history and no way to connect online and offline behavior.

SOLUTION

Centralized customer data through a CDP, a loyalty program with a mobile app and POS integration, context-based automation for birthdays, follow-ups and win-back campaigns, and multichannel communication managed in one place.

KEY RESULTS

30–35%

Share of total revenue generated through the loyalty program.

Higher purchase frequency among members.

Higher email open rate compared with standard newsletters.

CASE STUDY 02
Kviki Markets

Kviki Marketi

FMCG · Supermarket chain

Industry
FMCG · Supermarkets

Measurement period
15 days before vs. 15 days after the campaign

Modules used
Loyalty · CDP · Marketing Automation · Coupons · Vouchers

Client testimonial

“The voucher campaign in our supermarkets increased revenue by up to 5.71% compared with the period before the campaign. Spotlight gave us measurable results, not assumptions.”

Kviki Marketi · Operations Team

A satisfied young woman - a homemaker - shops at the Kviki market. She is holding a large paper bag filled with groceries. In the background, a blurred store displays fruit, vegetables, and products from the Kviki market.

CHALLENGE

Customer communication relied entirely on social media, with no personalization, no segmentation and no way to measure the impact of campaigns on in-store revenue.

SOLUTION

A voucher campaign with three spending thresholds: purchases of RSD 2,000 / 5,000 / 9,500 earned vouchers worth RSD 500 / 1,000 / 2,000. The campaign reached segmented customer groups through email, Viber and push notifications.

KEY RESULTS

+5,71%

Revenue growth following the campaign.

Active channels: Email · Viber · Push

Voucher spending thresholds: RSD 2,000 / 5,000 / 9,500

Additional testimonials

“Spotlight helps position a brand as both premium and authentic, while providing measurable insights to guide strategic decisions.”

“A more personalized approach than social media — automated communication across multiple channels saves time and delivers better results.”

CASE STUDY 03
Pet Friendly

Pet Friendly

Pet care retail chain

Industry
Pet care · Multi-location retail

Membership base
13,000+ active users

Modules used
Loyalty · Mobile · CDP · Marketing Automation · Coupons

Client testimonial

“Loyalty members’ basket value is around 50% higher than that of non-members. Spotlight has also saved us 8 to 16 working hours per month by automating customer communication.”

Pet Friendly · Operations Team

CHALLENGE

Manual customer segmentation, time-consuming campaign delivery and the limitations of the BulkSMS platform, including cost and character limits. No way to educate pet owners through consistent communication.

SOLUTION

A loyalty program with a mobile app, customer segmentation into three groups — loyal, semi-loyal and lapsed — automated coupons for new members, and geographic analysis of customer coverage across the city to guide targeted marketing investment.

KEY RESULTS

+50%

Higher basket value among loyalty members.

8–16 h

Saved each month.

18–20%

Conversion rate for new-member coupon.

Don’t let customers slip away. Get started with Spotlight and turn every interaction into a sale.

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